And while it will take time to build up a big-enough audience to attract advertisers and other ways to make extra income from your podcast, the opportunity is there. John Lee Dumas interviews entrepreneurs seven days a week for his podcast Entrepreneur on Fire and now makes more than $200,000 a month from it. In fact, John publishes all his income online and showed that he’s made almost $13 million since launching in 2012.
Print on demand (or simply “merch”), where passive income thrives, took about two decades to get off the ground. CafePress, an online gift shop that calls itself “the recognized pioneer of customizable products,” launched back in 1999, followed by Zazzle in 2005 and Redbubble in 2006. By 2007 the trend had caught on widely enough that the Washington Post referred to custom T-shirts as a “growing market” and CNET published a listicle of “20 rad T-shirt sites.” Society6 started in 2009, then Teespring in 2012, and Merch by Amazon in 2015.