I may as well start with something I know well. When I started out as a freelance writer 20 years ago, things were very different. I wrote mostly for magazines, and I had to rely on snail mail to send out drafts and queries. I’d wait weeks for a response from my editors. Not many people had the patience for it, and few stuck around long enough to ever start earning a real income from it.
Differing from the previous method, building a brand means also building an audience. A brand building approach involves developing a superior understanding of your potential customers, crafting a unique brand and carving out a unique place in your customer's mind. This approach to building an online business can be particularly effective at differentiating yourself from competitors in the market if there is heavy competition.
It works in essentially the same way as the phone apps that were mentioned earlier. If you don’t mind having Google know what you do on a daily basis (anonymously), you can make money from home by letting them monitor your Internet usage. They use the information they gather to help them market and increase the functionality of their advertising programs when targeting users that are similar to you.
A blog highlights your technical ability and showcases your ability to write blog posts. Your blog can be about different topics than those you write about for your clients. In fact, it should be on a topic that interests you. Visitors will see that you can not only write, but you can also build an online community. A good blog has the potential to earn you many referrals for more clients.
Understand how a niche website works. A niche website focuses on very targeted, specific information. The content must be specific, useful and interesting to your target audience. Successful niche websites get anywhere from 1,000 to 10,000 visitors per month. You build content on a particular keyword, and you make passive income with Google Adsense or through affiliate links.
Photographs. Because your customers won’t be able to touch or hold your items, you need to give them as much of a visual feel for the products as you can. You’ll do it with photographs – but not just any photos. They have to be pleasing to the eye and make the item look fantastic. You’ll have to learn the art of photography, and if you can’t get the hang of it, you’ll have to hire someone to do it for you. Yes, it’s that important.
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
thredUP is a way you can sell your old clothing, shoes, and handbags online. Simply sign up for or a clean out pack online. Once you receive your clean-up-pack, fill it full of clothing, and send it back to thredUp with the pre-paid label and packing slip. Upon receiving your package, thredUp will appraise your clothing and issue a credit which can be withdrawn via PayPal or store credit. Any unsold clothing will be donated with a donation receipt will be issued.