Constant Contact's Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.
One of the best ways to build a strong business is by solving a customer pain point. Products that solve pain points can be lucrative because customers are actively seeking out solutions to these problems. You'll want to keep in mind that pain points don't always mean physical pain, it can also can include frustrating, time consuming, or poor experiences.
Capitalizing on a trend early enough can have a massive impact on a new business. It allows you to carve out a place in consumers minds and establish yourself as a leader before others have a chance to. Capitalizing on a trend early can also have big impact on your SEO (Search Engine Optimization) since you'll be one of the first websites talking about and being indexed by search engines like Google and Bing for the new trending search terms. This can help you climb to the top of search rankings fast.
Service. Another key aspect of successful B&Bs is the level of service that the hosts provide. You’re not just offering room and board, but an experience. If they need help planning a day seeing the sites, offer to sit down with them and help them plan their itinerary. If a businessperson needs copies for a presentation, offer to go and make them. Remember, your job as host will be to make your guests’ stays as comfortable and pleasurable as possible. If you succeed, they’ll remember you the next time they travel through your town.
Experience. Whatever area you want to work in as a consultant, you must be able to show clients that you’re qualified to advise them. If there are organizations related to your field, make sure that you’re a member of them. Similarly, if you can take a course and become certified or registered in your field, do it and then add that to your credentials.
Create a writer website or blog. A website not only demonstrates your technical ability, but it also creates an online hub that allows clients to connect to you. Keep the design of your website clean and uncluttered. Include examples of your work that demonstrate the kind of writing you do. Make the samples easy to find and to read, and make it easy for visitors to figure out how to contact you..
Looking for keyword opportunities involves strategically looking for a product or niche online based the keywords people are search for in search engines like Google and Bing, then identifying high volume but low competition search terms. Keyword research can be a bit technical, so this opportunity involves a solid base understanding of keyword research and search engine optimization (SEO).
Advertising. You’ll need to get the word out about your sewing business, and one of the best places to start is with your friends and neighbors. Make sure they are all aware of your services and are willing to pass around your business cards. In addition, you should put up fliers in local fabric stores and get to know the employees so that if someone asks, they’ll be able to refer you. Any business needs a website, and yours will be no exception; you can put up a simple one that outlines what you do, and tells the reader what kinds of prices to expect. Finally, by joining organizations like the American Sewing Guild, you’ll be able to stay in touch with others who are doing the same thing as you.